Another one of those movies that I wanted to see in theaters but somehow never had the time to. Blair Witch was initially filmed and marketed under a different title, The Woods, essentially following the opposite media strategy of its famous predecessor, The Blair Witch Project. The original gained something of a cult following due to its unique marketing techniques – namely, pretending the entire thing was indeed real – and it’s almost single handed revival of the found footage genre. Love it or hate it, The Blair Witch Project was a game changer in the American horror scene. Following a lackluster sequel that most fans refuse to consider canon, the series waited a full seventeen years to produce a follow up, announcing Blair Witch with little fanfare and even less information about where the story would be going – only that it was going to be updated with modern technology and Adam Wingard (You’re Next and The Guest), would be directing.
So, how does Blair Witch stand up next to its predecessor?
Unfortunately, the film starts out strong – introducing new concepts and characters, and addressing questions raised by the original – but rapidly loses steam even before the closing of the first act. Despite updated cameras and technology – including smart phones, GPS, and a drone – Blair Witch produces what is essentially a retooling of the original, almost shot for shot. Whatever novelty or new information might have been gained from the new technology – including the criminally underutilized drone – is lost before the end of the second act. It’s a shame too, as it’s clear that the people working on this project had ideas they wanted to play around with, especially concerning the nature of the woods, the power of storytelling, and how technology and hype can play into modern myth-making, but for whatever reason their efforts fell short. Adam Wingard has proven himself as a thoughtful, convention-breaking filmmaker with his past work, and it’s unclear why this particular project adhered so stringently to the original work even when the original itself was flawed.
Ultimately, Blair Witch was an interesting and even timely idea that just couldn’t find it’s footing. It’s worth discussing in terms of film studies and the history of American horror cinema, but unfortunately doesn’t hold it’s own weight. It has ambitious ideas but no payoff, strong visuals and sound without the story to back them up. As much as I was looking forward to this one, it just didn’t work.